The results of my Apple vs. Microsoft auction experiment

Some of you may have read my last post,  in which I announced my way of celebrating the 1st birthday of WIndows 7 with an auction of my pristine, never-worn, Windows 7 t-shirt, cap, shopping bag and 2GB USB memory stick.

That auction was crosslinked with another for a frequently-worn Apple Store Sydney opening t-shirt, from 2008.

I’m a big, sweaty, guy. You don’t want to wear my old t-shirts. Trust me.

The result?

The Windows collection attracted 106 page views, five watchers and a couple of bids. The winner, who bid more than 24 hours before the auction closed, will pay $4.25 for the collection.

The Apple t-shirt attracted nine watchers, 12 bids and a final price of $51.00.

The proceeds of both auctions will be donated to MS Australia, as part of my participation in the Gong Ride.

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My tribute to Windows 7

At the press launch of Windows 7, on this very day last year, I was kindly given a shopping bag, t-shirt, cap and USB memory stick all emblazoned with the Windows Flag and the date of the lauch: 22.10.09.

I mischievously wondered if there would be any fan interest in this stuff, the same way t-shirts from events like the opening of Apple stores appear on eBay not long after those stores open.

So I tucked away my Windows 7 kit, poppped a reminder in my diary for today and have posted two auctions.

One is for the pristine Windows collection.

The other is for the oft-worn Apple Store Sydney opening t–shirt.

Pics for each are below.

As this is loot acquired through work, I’ll be donating any or all proceeds to MS Australia, as part of my participation in this year’s Gong Ride.

And I’ll also blog about the result: I’ll be interested to see if anyone bites on either item.

Are media consumers killing the media with love? And is Tony Abbott helping?

Since the Australian election I’ve been feeling a strange ennui.

The media cycle has slowed down and I don’t get novel or interesting information anywhere near as often as I’ve become accustomed to.

I wait for a new factoid to arrive, something to get my thought processes going or fire my emotions.

There’s nothing there.

That’s not to say the media – of which I am of course a part – is not trying.

All through the negotiations between the major parties and the independents, there was speculation galore. Every word seized on. Tiny factoids analysed.

Like many, I revelled in it. But I now see the same sort of writing, at a time when less is happening.

It’s made me realise that I go looking for news a lot, but that the content on offer is not very nourishing. I get a lot of “who” and “what” and “where” but very little high-value “why.” And it is the “why,” I have always believed, that is the reason to consume media because I want to be able to make sense of the world, not just know how it is turning.

Now as it happens, I think the Liberal Party’s communications plans are tailor-made for this environment where there’s a lot of interest in the “who what and where.”

I surmise those tactics as containing the following elements:

  1. Always attack;
  2. If you cannot reasonably attack, cast doubt on whatever the government is doing;
  3. Make any weakness a strength by linking issues on which you are weak to related issues on which your opponents are weak. Hence the NBN is not argued against on grounds of utility, but on potential to create wastage;
  4. Never admit mistakes, instead dispute the interpretation/and or motives of the source whose views have become dominant and made yours appear in error. Thus the Attorney General’s advice on pairing the Speaker can be dismissed as somehow errant.
  5. If all else fails, drape yourself in the flag and say you are defending Australian values and your opponents are dangerous pinko flakes.

This kind of communications style, I believe, lends itself to constant coverage because it always creates drama. You cannot attack without being colourful.

Media consumers who want more, more often, get what they want.

And the sheer volume of it means the meme of the day or the week floats to the top pretty fast.

I’m not sure if anyone’s understanding of issues really gets advanced all that far, or if debate improves as a result. Others have talked about how the blogosphere can become an echo chamber for one’s own prejudices, so there’s no need for me to go there again.

Slow News

Myself? I’m trying to wean myself off the expectation there’s always novelty springing up, and that I could or should seek it out.

I’m trying to reduce my media consumption, to seek out byways of perspective and analysis instead of always wading into the river fact.

I don’t want all this news any more.