At a Christmas party tonight, a fellow journalist related to me an incident in which a PR approached him and said they did not want to talk to him, as he and I are, in the PR’s opinion, haters of PR.
For the record, I do not hate PR.
I do, however, resent the fact that much PR is practiced thoughtlessly and in ways that frustrates me, wastes my time or hinders my ability to do my job. I resent this bitterly for two reasons:
- Many of my encounters with PR people represent known worst practices that the PR industry and senior practitioners repudiate
- Basic mistakes continue to be made with horrible regularity
I am not the only journalist that thinks this way. If you ever get a chance to be a fly on the wall when journos get together, you’ll hear very similar complaints to those mentioned on this blog.
I am, however, one of a few very small number of journalists to blog about their feelings.
But not for long.
I’ve been mining this vein for a while now and have become tired of doing so, largely due to point 2 above which shows I am not having much impact.
So at the end of the year I shall take this blog in a new direction.
But before I go, I will exhaust my thinking on PR before moving on to some new ideas I want to explore. I will continue to document my experience of a working journalist’s relationship with PR in other fora.