Okay … so I just got a press release from a company proclaiming that its product has been given a “Gold” award in an independent test.
This is utterly “meh” to begin with.
But then I look up the tests in question and found that this release is actually gold-plated bullshit.
Firstly, NINE products were given a “Gold” award in the same tests. Two were rated “Platinum ” and one fell over the line for “Silver” status.
So the vendor in question is claiming it is very important for having come somewhere between 3rd and 11th in these tests.
As it turns out, it is actually in 12th place on one of the criteria tested – ability to detect viruses – and 3rd on its ability not to fall for false positives.
The product concerned is in a lonely place on the graph demonstrating competence in its field.
It took about 30 seconds of research to come to this conclusion.
This raises some questions, the first of which is: Why on earth would any self-respecting vendor emit a press release that points out how mediocre its products are?
Secondly: What’s happened in the PR agency responsible? This release is dross, pure and simple. Why isn’t the agency doing 30 seconds of research and advising its client not to emit a release that positions them as mediocre?
I’d argue that this release should never have been emitted, because it only takes a journo half a minute to figure out that this vendor is a follower in a very large market. As luck would have it, I was only dimly aware of the vendor’s existence before this crock landed in my Inbox. Now I’ve mentally filed them under “irrelevant clowns.”
Good work everybody!