Post 08.1, 2009: PR truthiness fallout

I’ve been working with the PR agency that prompted me to write about “PR Truthiness” and the results were quite interesting.

Another member of the team there was very precise in explaining what a spokesperson could and could not comment on. They’d never done so before, or certainly not with the same depth.

In one way it’s appreciated, because it is a response. I feel my file there is probably marked “MAKE SURE YOU EXPLAIN EXACTLY WHAT THE INTERVIEW IS ABOUT OR HE WILL BLOG ABOUT US!!!”

I think it misses the point, though. The previous pitch simply had too much truthiness and that’s a stain that will take some time to fade.


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