Post 08.1, 2009: PR truthiness fallout

I’ve been working with the PR agency that prompted me to write about “PR Truthiness” and the results were quite interesting.

Another member of the team there was very precise in explaining what a spokesperson could and could not comment on. They’d never done so before, or certainly not with the same depth.

In one way it’s appreciated, because it is a response. I feel my file there is probably marked “MAKE SURE YOU EXPLAIN EXACTLY WHAT THE INTERVIEW IS ABOUT OR HE WILL BLOG ABOUT US!!!”

I think it misses the point, though. The previous pitch simply had too much truthiness and that’s a stain that will take some time to fade.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s