I’ve started to pay more attention to the blogosphere this year, as some of the companies I track are very active bloggers.
Not only active, it turns out, but also rather aggressive. These companies’ bloggers really go at each other and I have felt compelled to write about the animus they display towards each other because, let’s face it, a good brawl is fun to read about.
The resulting stories have generated reasonable traffic … but upon deeper analysis a lot of the traffic is coming from the antagonists.
What I don’t know is whether the readers are run-of-the-mill staff, or the corporate comms team responsible for the blogs. If it is the latter, I wonder if my (somewhat snarky) coverage of their online brawling will translate into local PR attention from the vendors concerned.
Watch this space: things could get interesting!