The big trend of my year so far has been the daily ritual of checking out my new Twitter followers. They’re coming thicker and faster than ever.
And about half of the new ones are in PR, as that industry seems to have decided that Twitter is important to their work.
Now I have no problem with this. But I do have a problem with PRs who lurk, instead of converse. Twitter is a social network. I want all the nodes of my social network to be adding value to the network, instead of being dead nodes whose only motivation is to extract value from the network without putting anything back in.
And -duh!- it works the other way, guys. If following me on Twitter is designed to either increase your knowledge of my activities or somehow “build a relationship” you’ll get much more out of it if you come to play, instead of coming to watch. (Quite what you get in the stuff I tweet, I have no idea, but that’s another post)
But worse, far worse, are the PRs who follow me but protect their own updates. I’ve had two of those in the last 48 hours and have blocked them immediately because if they are not willing to play, I’m not willing to let them watch.
At this point, some will think I’m doing the “I hate PR” thing again. But do you go to the pub with people who don’t talk to you? I’m betting not. You find friends that are fun to hang with and who participate in conversation. That’s what I’m doing!