There’s a very interesting OpEd in today’s SMH, in which the authors describe YouTube as ” home port for lip-syncers, karaoke singers, trainspotters, birdwatchers, skateboarders, hip-hoppers, small-time wrestling federations, educators, third-wave feminists, churches, proud parents, poetry slammers, gamers, human rights activists, hobbyists.”
They go on to say that they see YouTube as having a role similar to zines in the 1970s, when zines offered a medium to present ideas incapable of reaching the mainstream. Communities and movements coagulated around zines, making them a forerunner of social media.
The piece also says that YouTube is now sufficiently adopted to enable it to bring down a government, partly because (and yes, I am making some context-disrespectful jumps): “While most people can read, very few publish in print. Hence active contribution to science, journalism and even fictional storytelling has been restricted to expert elites, while most of the general population makes do with ready-made entertainment.”
This all gets me wondering. I like ready-made entertainment. It is elaborate and rich in ways that sail beyond anything I have ever seen on YouTube. There is no YouTube Sopranos equivalent, for example.
And I disagree that active contribution to these other fields is somehow crimped today. Sure, there are rules before one can be published in a scientific journal, but those rules help to produce rigourous work. And I’m sure we’ve all encountered crackpots with odd theories. Let’s not even get started on climate change denial here!
I also wonder what the heck it is that the collective us will do on YouTube that will make a difference and bring down a government?
Perhaps we will all be so inspired by some content on YouTube that a social movment will coalesce around it.
I’m not so sure. I believe apathy is not only rampant, but encouraged. I remember watching political rallies in the 1970s. Today, PRs prevent such things from even happening, lest they be hijacked by someone off-message.
In any case, politicians may not see any benefit to social media interaction. Stilgherrian’s tweets from today suggest they are disinclined and under-resourced to deal with what is already coming their way.
I suspect that to take YouTube and other social networks from amusing curiosities to world-changers, new lines will need to emerge.
These things are called “social” tools for a reason, because people use them in their social lives. The web apps we use to organise our social lives are therefore designed to help us do that. Sure, they are good tools to link us with like minded people. And email etc means we now have tools that make it far, far easier to let our elected representatives know what is on our collective minds.
I suspec that “political networking tools” cannot be far off, that will aggregate opinion to enact change. At the moment we are 20 million lone voices, who sometimes get a lot more attention than was possible before YouTube. Once we can network ourselves more effectivley than GetUp rounding up money to make ads, things might just get to the transcendent place the OpEd hints at.