It’s a mess because you can only submit things from Hotmail. So unless you have a Hotmail account, you cannot play. Which means people are going to be opening new Hotmail account, thereby giving MSN more inventory in which to place ads.
Now you would reckon that a museum would understand that this deal is really just nourishing a commercial entity while diluting the value of its own brand and therefore its credibility.
What’s that you say? You’ve visited the Powerhouse’s IT collection lately and they did not have much credibility to begin with?
Couldn’t agree more.
But it gets worse. I heard the guy from the Powerhouse on the radio this morning and they plan to print out the results. Really. It’s not an April Fool.
But that whoosh you just heard was indeed the sound of credibility flying out the window!
Maybe that’s the fate this one deserves. Trying to build an historical archive via. a marketing promotion (with prizes!) deserves the worst possible fate, especially when the National Library of Australia’s Flickr project was done with so much grace and goodwill compared to this shabby exercise in pimping for Microsoft.