Post 37:08 Hey PRs: let’s collaborate online

I’ve recently changed my mind about online collaboration tools like GoToMeeting.

Long story short, if you have a decent broadband connection, they work.

And it’s time they were used for a lot more PR work.

Here’s why. I’ve argued before that asking people to hurl themselves across our crowded, congested, cities for a meeting is not a good use of time. For a self-employed person like myself, it is doubly dubious.

Online collaboration can deal with this at a stroke. The technology is mature and easy to use, in my experience.

I mention this all in light of one vendor who has today, through their PR agency, repelled my request for a phoner instead of a face to face. Apparently there is something I might be able to “see” in a F2F meeting. But because I have no idea if it is news or vendor fluff, I do not know if it is worth the investment in travel time to attend. Hence my desire for a tele-meeting of some sort.

The PR has said she will ask the vendor if they are amenable to the online meeting. If they are not, I’ll be gobsmacked. This stuff works. We should all be making it a part of the way we work.

The PR comeback may be that F2F meetings are important relationship builders. But don’t forget: journos want stories. It’s nice to get to know you better. But what really matters is the story. That’s what we do for a living!

Post 35:08 Publicity sluts

A few years ago I ran the editorial side of a magazine’s awards program.

Most of the entries were scrappy affairs.

A few were very professional productions, submitted in posh folders. Some even had PR companies listed as the source for any additional information.

As the awards process unfolded, I became aware that some of the companies with the very professional entries had won other awards at other times. Some had won several.

I mentally labeled these businesses as ‘awards sluts’ and tried my best to assess them on their merits, even though it was hard not to be cycnical about what seemed to be deliberate efforts to target awards and profit from the resulting publicity.

Fast forward to today, when I have seen an article in a business magazine about a very prominent Internet business. This company is one of a small number of all-Australian online successes. I don’t begrudge them that for a minute. What I do find disturbing is that the media keeps going back to this company for their success story.

I suspect use of PR is one reason these companies keep getting their story told. Lack of imagination (and maybe time/resources) from journalists is another.

I also wonder how valuable it is to readers to be offered the same, over-exposed, company over and over again.

I try, in my work, to spot awards sluts and publicity sluts and to make sure they do not find their way into stories I write. I think I do a better job for my readers and my editors by finding smaller companies whose success may not have been as spectacular, but whose stories are less likely to be familiar to readers!

Post 34:08 The difference between boys and girls

My three year old daughter, who is in pre-school, amazed me this morning.

I was eating toast and she paused her usual doodling and said “Daddy, I have spelled toast.”

And indeed she had: “ToST,” which is pretty damn good for someone her age.

When she showed this to her mother later in the morning, my six year old son interjected thusly:

“I can burp from one to ten, Daddy.” He proceeded to do so.

The funny thing is, the burping is perhaps the more precocious act. My daughter is a year or two ahead of schedule. The idea of counting while burping didn’t hit me until I was about 15!

Post 33:08 A long incoherent ramble about Rock and Roll

Warning: This post is long, illogical, self-indulgent and lacks narrative.

I cannot remember where I heard this piece of dialog, but it haunts me. It went a little something like this:

(Sounds of ‘Hotel California’ in the background)

Dad: I grew up with The Eagles.

Son: So I grew up with The Eagles too.

Dad: So when The Eagles came to Sydney, it was great that we could share it together.

Son: We both knew all the words!

To me, this sounds like hell. So far as I am concerned, it is necessary for kids to hate the culture their parents grew up with. Frankly, if my kids want to listen to the music I listen to, they can get stuffed. I want them to grow up with the most offensive music imaginable and I want them to think I completely fail to understand it, which I almost certainly will.

Why? Well … I think most contemporary music is disposable and that is its beauty. It’s still part of the overall and fast-evolving popular music narrative. It’s just that kids get in on the narrative later than their parents did and therefore understand the newer chapters (and their relationship to older chapters) better than those of us who stopped caring (or no longer have the time to spend enough time surfing the narrative and sort crap from quality) when we hit our thirties.

So I think that imposing your own musical narrative on your kids is, I reckon, a deadly crimp on their personal development because it coagulates their values around the art that formed yours.

That’s why we try to play our kids classic rock as an example, rather than a sample. So we’ll play them some Zeppelin so they get a grounding in music that underpins so much later music, rather than because we want them to listen to Zeppelin with us.

Which brings me to last week, when my wife and I saw The Jesus and Mary Chain. For those of you who do not know the Mary Chain, they are a Scottish Band most famous for matching classic rock melodies with the kind of noise associated with dissonant punk.

The Chain are most recently famous for:

The band broke up after an on-stage dispute between the two brothers in the band, way back in 1998. Which was at least five years after their last album of any note.

Last year, all of a sudden, after both brothers had experienced very indifferent solo careers, they reformed.

I saw them in Vienna (of all places, while backpacking) in 1992. They’re on all my favorite playlists – I love their guitar sound, which is quite beautiful to me – so there was no question about me going.

Now … for some back story.

For the longest time I have felt that Rock and Roll, as a live entertainment, is a terrible rip-off.

A few years ago I was lucky enough to hear Jazz played in New Orleans at the famous Preservation Hall. What struck me about that performance was that when the singer stood up to do his thing, the rest of the band played more quietly so he could be heard.

This is, of course, impossible with live Rock and Roll. I have long felt that there is a weird amplification arms race going on with rock. Because guitars are quiet things they need amplification (also because, of course, rock is a small ensemble thing. Classical copes with amplification issues by simply having LOTS of violins all playing the same thing). Pretty soon the guitars drown out the drums, which must then be amplified.

The eventual result of all this escalation is a live experience that is an aural assault and in which nuanced musicianship becomes bloody hard to detect or appreciate. It’s Mutually Assured Destruction.

The live rock experience is also barbarous in its Spartan comforts. I’ve been going to live rock for nearly 25 years now and the basics have not changed: you stand on a hard floor and hope no-one nearby is:

  • Much taller than you
  • Dancing aggressively enough to hurt you

At the end of the night your ears are ringing, your feet are sore and you are sweaty/bruised/wondering if your toes are broken (I used to wear steel-capped boots acquired when working in a warehouse to gigs). This is in a small venue, of course. Stadia have their own complications, offering the weird chance to be in the presence of an artist but being forced to watch a large TV to have a chance to get a richer experience than is available on DVD.

The big innovation in live music I have perceived over the years is air conditioning. 15 years ago, venues were unbearably hot. One venue, the Coogee Bay Hotel, was infamous for its internal rain as sweat condensed on the ceiling and then returned to sender in the grossest way imaginable.

These days venues have passable aircon and you can avoid showering in the collective sweat of your fellow concert-goers.

Aside from that, no change. It is still oddly loud and physically uncomfortable in other ways.

Thus endeth the back story.

So … if I hate Rock and Roll so much, why do I still (occasionally) go? And at that, why go to a concert of has-beens?

For affirmation.

The Mary Chain have a very particular guitar sound. Hearing it reproduced live somehow confirms, to me, the authenticity of their art. By making it possible for me to behold, in person, the same experience I have had through recordings I feel like I am closer to understanding the things that made me care about their work to begin with (even if they patently do not care about their audience: their stage show was pitiful).

It’s worth braving the various exigencies of live rock to have that experience.

But it is not worth forcing my kids to appreciate why I appreciate that experience. There may come a day when I hear the kids playing some precedent or antecedent to the Mary Chain. At that point, I’ll send them a song or three. If they dig it, good. If not, good.

By then, however, at least the idea of going to see the Mary Chain will be laughable. The band’s principals will be in their 60s, their significance hopefully dissipated by more worthy art I don’t understand.

Post 32:08 Marketing history in the worst possible way

Ugh. The Powerhouse Museum has hooked up with Hotmail to create Email Australia, a half-arsed attempt at creating an archive of email.

It’s a mess because you can only submit things from Hotmail. So unless you have a Hotmail account, you cannot play. Which means people are going to be opening new Hotmail account, thereby giving MSN more inventory in which to place ads.

Now you would reckon that a museum would understand that this deal is really just nourishing a commercial entity while diluting the value of its own brand and therefore its credibility.

What’s that you say? You’ve visited the Powerhouse’s IT collection lately and they did not have much credibility to begin with?

Couldn’t agree more.

But it gets worse. I heard the guy from the Powerhouse on the radio this morning and they plan to print out the results. Really. It’s not an April Fool.

But that whoosh you just heard was indeed the sound of credibility flying out the window!

Maybe that’s the fate this one deserves. Trying to build an historical archive via. a marketing promotion (with prizes!) deserves the worst possible fate, especially when the National Library of Australia’s Flickr project was done with so much grace and goodwill compared to this shabby exercise in pimping for Microsoft.