Post 20:08 Reverse globalisation

I’ve been very fortunate to visit Vietnam twice in the last eighteen months and on our first visit we zeroed in on a chain of restaurants called Pho 24.

Pho basically chicken noodle soup and is the Vietnamese national dish. On the street in Vietnam you can buy a bowl for about 30 cents, but in the air-conditioned environs of a Pho 24 the menus are in English, the kitchen is visible and spotless and the Pho costs a whole $1.30. When you are travelling with young kids, as we were on my first visit, it just felt safer to go to Pho 24 than to eat elsewhere.

When I returned to Vietnam last year I “found” and patronised the chain again.

So imagine my surprise when I found one in downtown Sydney last week.

I’ve since looked up the Pho 24 story and learned that it was born out of an Australian business school, started in Vietnam and is now going global in what feels like a kind of weird reverse globalisation.

One of these days I must try their Australian Pho too!


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