Post 06:08 A quick tip about podcasting

I do not claim to know much about podcasting. My efforts so far are pretty basic.

But already I find that PR types are making one fundamental error as we interact to set these things up. And that is assuming that it is a normal interview.

It is not, for two reasons:

  1. Any kind of conference call or speaker phone reduces sound quality to unacceptable levels. So sorry, PRs. Your spokesfolk have to go it alone.
  2. Podcasts need interviewees to prepare beyond making sure they know their key messages. Podcasts are a conversation. To be a good conversationalist, you need to prepare to entertain as well as inform.
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