I do not claim to know much about podcasting. My efforts so far are pretty basic.
But already I find that PR types are making one fundamental error as we interact to set these things up. And that is assuming that it is a normal interview.
It is not, for two reasons:
- Any kind of conference call or speaker phone reduces sound quality to unacceptable levels. So sorry, PRs. Your spokesfolk have to go it alone.
- Podcasts need interviewees to prepare beyond making sure they know their key messages. Podcasts are a conversation. To be a good conversationalist, you need to prepare to entertain as well as inform.