Today’s whacky phone call …
PR: Simon, I see you are writing a feature on software development ‘Methodology X’. My client has a customer and we could probably get you in touch with them.
Me: Erm … does the customer practice ‘Methodology X’
PR: Oh yes … the customer uses my client’s software to develop software.
Me: But does the customer practice ‘Methodology X’?
PR: Pardon me …. but what is ‘Methodology X’?
Me: [Offers sketchy and ill-articulated description of ‘Methodology X’] while thinking …
Golly! Methodology X has been one of the hottest things in the world of software development for a few years now, how can someone PR-ing software development tools not know about it?
PR: Oh … I’m not sure if my client does that or not. Can I send you a link to their website?
Me: Can’t hurt.
A little later …
The URL arrives in my email. It contains only the absolute URL and offers instructions on which other bits of the site to visit in case Methodology X is discussed there.
Just another day on the coalface.
Have since had a follow up
PR: Actually, my client employs one of the great founding gurus of ‘Methodology X’. Would you like to speak with him?
Me: Would I ever!
So … a happy ending. But it sure was a silly start.