Post 94: Gone in fifteen minutes

I went to a press event that took just fifteen minutes the other day.

Three speakers, a product launch, even skydivers … all in 15 minutes from ‘Welcome’ to ‘thanks’.

Sure, it was a simple product. But gee it was a nice change from the usual 30 minutes of chat and endless PowerPoint.

If only it had started right on the advertised time it would have been press event nirvana!

Disclosure: The vendor concerned was a client. But I’m not talking them up. Just commenting on the working journo’s life. I’d have written the same post no matter who ran a 15-minute event.

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