Over the weekend I noticed a job ad in the newspaper … and I know the current holder of the job.
There were only two options:
- He’d been promoted
- He’d left
Either way, I had no choice but to ask the company concerned what was going on.
I started with their PR agency and asked ‘Why is your client hiring a new MD?’
They had no idea so I explained how I knew.
‘Gee that’s discrete’ was the reply, which was actually pretty good under fire!
The PR agency then swung into action and, quickly and impressively, confirmed the facts, crafted a statement and let me know what is going on.
Next time the company concerned hires a senior exec, I do hope that it:
- Tells its PR agency
- Decides to use a slightly less obvious form of advertising
I, meanwhile, have the nice ‘got a scoop’ feeling, even if it is via the most obvious means available!