I sometimes get asked to interview vendors’ visiting vice-presidents, often in the hope that as a freelancer my associations with various publications will mean coverage of these folks works its way into places that would otherwise be disinclined to even receive a pitch about this kind of interview.
Here’s why I will always say no to these interviews.
As a freelancer, I have to add value to the editors that are kind enough to take my work.
If all I am doing is suggesting stories that are already being shopped around by PR, that is not adding value and I look like a dill.
So if the visiting VP is of no value to publications I freelance for, they are probably of no value to me either. I don’t know if this is true for other freelancers, but it is for me!