Post 87: On freelancers and VPs

I sometimes get asked to interview vendors’ visiting vice-presidents, often in the hope that as a freelancer my associations with various publications will mean coverage of these folks works its way into places that would otherwise be disinclined to even receive a pitch about this kind of interview.

Here’s why I will always say no to these interviews.

As a freelancer, I have to add value to the editors that are kind enough to take my work.

If all I am doing is suggesting stories that are already being shopped around by PR, that is not adding value and I look like a dill.

So if the visiting VP is of no value to publications I freelance for, they are probably of no value to me either. I don’t know if this is true for other freelancers, but it is for me!

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