Post 83: Reaping what you sow

Apple PR is infamous for not having anything to say about unannounced products and for being a bit blunt.

I understand the first part.

What I do not understand is why the company is generally so reluctant to even discuss issues that future products could graze on. For example, I contacted the company a year or two a go for a story on lounge room computing.

I got the unannounced product spiel.

Anyway … it has all come home to roost in this piece from Ad Age declaring working in Apple PR the best job in marketing because it seems you do not have to do anything.
Sow … reap … seethe?


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