Wow! I have just received a press release headlined ‘Vodafone to achieve up to 20% improvement in networks in Iceland’
I kid you not.
Now … I don’t write about telcos. I’m in Australia. And the company that has sold the stuff to Vodafone that makes the improvements possible seems not to operate in Australia.
And the PR company concerned proudly states on its website that ‘ We call our approach intelligent PR’
(Much laughter ensues)
I’ve asked the PR company why they wrote that ‘I thought this might be of interest to you’.
I’m not holding my breath for a response.
But I now think that a UK-based PR company which alleges it specialises in global campaigns seem rather foolish and not as competent as their website proclaims.
So … should I disclose the name of the PR company and their client?
What are the ethics of that?