We went to town yesterday and on every second billboard we saw was an ad for some kind of face cream that alleged that within the mandarin-sized jar on offer was the equivalent of ‘5000’ litres of water.
Yep. One jar. 5000 litres.
Just how did we arrive in a time and place where it is even possible for this kind of allegation to be made, never mind for it to be for sensible for professional communicators to make it.
Haven’t you people heard of snake oil? Or the laws of physics – because 5000 litres of water just cannot fit into a jar of cosmetics! And there ain’t no active ingredient in water, people!