I’m listening to an eight-minute mash-up of the tracks on The Polyphonic Spree’s new album, The Fragile Army.
I mention it after the Sun-Herald yesterday wrote about Kylie Minogue tracks being sent to fan sites for hype-building downloads and how this tactic has become very tired, very fast.
I gotta agree.
Why not just make the whole album a long-form event that you can participate in all along the way?
Custard did it years ago with an in-studio webcam so it is not as if this stuff is really cutting edge.
Then again, Custard are totally dead.