Archive for the 'Worst practise' Category
I’m very glad that Media Watch had a go at coverage driven by vendor-created research this week, because I have reached the decision not to use them any more.
For ages I have been uncomfortable with the way surveys are used to generate coverage, largely because the methodologies used are far from transparent and the [...]
When I practised PR, there was often a certain amount of truthiness involved in the way I communicated with media.
I hope it was pretty harmless, because what I was trying to do was to explain to media how an event, issue or product could become a story for them, even though I knew the content [...]
The big trend of my year so far has been the daily ritual of checking out my new Twitter followers. They’re coming thicker and faster than ever.
And about half of the new ones are in PR, as that industry seems to have decided that Twitter is important to their work.
Now I have no problem with [...]
Over the last week or two, I’ve had a few sad calls from young PRs.
I’ve tried to be nice but the calls have been dreadful. They go like this:
PR: Hi. I’m XXX from PR Agency YYY. I see you have a feature on topic ZZZ.
Me: Yes I do. Who’s your client?
PR: Company A.
Me: Why do [...]
I’ve bene thinking a lot, lately, about how to put a human voice on PR so that it works better on me.
The thinking comes from a recent bout of PR from a major vendor that has decided everything they do is epoch-making. A .3 release is a revolution. A .4 release has become a remaking [...]
Twice in the last week PRs have sent me material in emails with several others cc’ed or included in the To field.
In one case more than 100 email addresses were there to be harvested.
To me this is the most basic breach of email etiquette (and privacy!) imaginable and quite astounding in this day and age, [...]
Press releases are the most predictable documents in the world.
They contain little or no news, plenty of self-congratulation, and offer little value to most journalists I respect other than for their role putting things on the record, i.e; when the CEO says something so turgid you are actually better off using the canned quote in [...]
I use Windows. It’s actually pretty good. XP, anyway.
So I am no Mac fanboi.
But in the last week, I have “gotten” Apple.
It started when iTunes did something weird. I emailed support and they fixed it.
That got me thinking, what if I could get Apple on SmartCall, the podcast I run about customer service and contact [...]
By now you’ve heard of Twitter, right?
Well it seems that at some point in the last 24 hours or so, a twitter competitor with the unlikely name of ‘Plurk‘ has come into being.
It has probably died too.
Plurk’s first few hours were pretty good. I started seeing Tweets (twitter messages) about it early this morning and [...]
I received a mail last week from a vendor, which let me know that in the near future it will release a preview of a soon-to-be-released product.
The email offered me the chance to register to be told when the preview of the product will become available.
And that was it. Links in the mail sent me [...]
Twitter / ssharwood- ssharwood: [plug] 20 free virtualization tools :: SearchNetworking.com.au http://ow.ly/CTzi
- ssharwood: [plug] Second security flaw strikes Windows 7 :: SearchSecurity.com.au http://ow.ly/CTxZ
- ssharwood: @lelak now I get it.
- ssharwood: @lelak that's a poor Dare substitute :-(
- ssharwood: @lelak How many sugars? (I bet 36)
- TechTarget ANZ
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- The state of COBOL
- How to consolidate applications
- BAM vs. BPO vs. BPM vs. BPA vs. BPMS
- Sesame Street's 10 lessons for the IT department
- Energy Australia dumps Notes for contact centre knowledge base
- Eight free IT outsourcing templates
- Five ways to boost business intelligence
- Three ways Lean processes can improve your BPM effort
- The pain of SOHO IT
- What I’m listening to
- Rufus Wainwright – Between My Legs
- Rufus Wainwright – Nobody's Off The Hook
- Rufus Wainwright – Tiergarten
- Rufus Wainwright – Going To A Town
- Rufus Wainwright – Do I Disappoint You
- Rufus Wainwright – Old Whore's Diet
- Rufus Wainwright – Crumb by Crumb
- Rufus Wainwright – Waiting For A Dream
- Rufus Wainwright – Memphis Skyline
- Rufus Wainwright – Gay Messiah
- Smart Call Podcast
- Smart Call # 70 – Travel and analytics advance agentsOn this show, we have a look at two unusually advanced ways to improve agent performance. The first comes in our main presentation, which comes from Paul Cahill, General Manager Customer Service at Internet Service Provider iiNet, which operates contact centres in Australia, New Zealand and South Africa. Paul explains how iiNet works to build a consistent [. […]
- Smart Call #69 – Who’s the boss?In this episode of Smart Call, we ask: Who’s the Boss? And we do so in two ways. First up, we have Dr. Catriona Wallace of callcentres.net sharing the results of her firm’s annual Australasian Benchmarking Report with us. Catriona finds that call centre bosses have some happier challenges at the moment, because fewer workers are leaving [...]
- Smart Call #68 – The geek show!This episode of Smart Call gets geeky as we talk to two IT strategists. But don’t worry that we are going to go all dry and technical on you! Instead, we have a fascinating presentation from Genesys’ G-Force about the future of customer service, from Bill Peer, a Vice President for Enterprise Architecture at the InterContinental [...]
- Smart Call # 70 – Travel and analytics advance agents
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