Archive for the 'Vendors I have met' Category

I’ve been thinking lately about the interface between PR and customer service, in the context of an event in which I was forced to play the “I’m a journalist” card.
Let me explain.
I try to run my micro-business like any other, despite the fact that journalists tend to be offered free support for the products they [...]

I spent two days last week at a conference. It was generally interesting but a massive commitment of time and funds (nearly $1000 for accommodation and travel, although as a journo that’s not so much of an issue: people pay for us to attend!).
So of course as a self-employed person, I had to keep working [...]

Press releases are the most predictable documents in the world.
They contain little or no news, plenty of self-congratulation, and offer little value to most journalists I respect other than for their role putting things on the record, i.e; when the CEO says something so turgid you are actually better off using the canned quote in [...]

I use Windows. It’s actually pretty good. XP, anyway.
So I am no Mac fanboi.
But in the last week, I have “gotten” Apple.
It started when iTunes did something weird. I emailed support and they fixed it.
That got me thinking, what if I could get Apple on SmartCall, the podcast I run about customer service and contact [...]

Earlier this week a PR company offered me an interview with their client, which is about to release a very fast, very powerful and somewhat iconic new computer and an accompanying storage system.
Here’s my reply to the PR:

“I’m as interested in the storage device as I am in the mainframe, so if the spokesperson can [...]

Let’s talk about how freelancers can get you into publications where the staff are unreceptive to your advances.
Bottom line, I ain’t gunna do it. As I have discussed before, I see my role as a freelancer as being to add value to publications I contribute to. For me, value does not mean covering vendors that [...]

What’s the old saying? There are lies, damned lies and statistics?
That’s the way I feel about security statistics at the moment, given that about two or three times a week I receive “news” that research sponsored or conducted by a security vendor finds that things are pretty scary out there.
This research always includes any or [...]

PR firms are, in my experience, generally very keen to promote their pro-activity. Back when I did PR, we were encouraged to tell prospective clients that we were out there suggesting story ideas and setting the agenda, rather than letting media come up with all the story ideas and then using us as a conduit [...]

A couple of weeks ago, I attended an event at which, as things wrapped up, the visiting V(i)P said he hoped the session had been valuable and looked forward to the feedback he felt sure local PR would organise.
That caused a lot of blank stares from the journos around the table, because none of us [...]

Here I am in Saigon Ho Chi Minh City. My plane is running late, which I think is about to really mess up my Saturday.
The past few days have been illuminating. You’d think that in our webified world that flying 150 journos into one city to speak with the top tier of a vendor’s executive [...]