Archive for the 'P-aaaaargh!' Category
At a Christmas party tonight, a fellow journalist related to me an incident in which a PR approached him and said they did not want to talk to him, as he and I are, in the PR’s opinion, haters of PR.
For the record, I do not hate PR.
I do, however, resent the fact that much [...]
This is a sequel to my last post, because once I finally got a hold of the folks who issued the press release, I found there was almost no actual news in it.
The release in question detailed two items, namely some new software and a new professional services practice.
The former was straightforward, but anodyne. It’s [...]
I’m experiencing one of the more regular PR-induced frustrations today, namely an organisation emitting a press release without having spokespeople ready to explain it.
Here’s what happened.
A release arrived in my inbox and piqued my interest.
I contacted the in-house PR person listed as a contact and sent her an email … then received an “out of [...]
Okay … so I just got a press release from a company proclaiming that its product has been given a “Gold” award in an independent test.
This is utterly “meh” to begin with.
But then I look up the tests in question and found that this release is actually gold-plated bullshit.
Here’s why.
Firstly, NINE products were given a [...]
Scarcely a day passes on which I am not offered an interview with a supposed expert in their field.
When the alleged expert has a track record of achievement in the field, they are generally interesting interviewees.
But when the expert is a corporate hack visiting executive, I get very sceptical indeed because long experience tells me [...]
I’m getting a fair few Direct Messages and @messages from Twitter friends – and folks like PRs.
They’re using it as an alternative to conventional messaging tools like e-mail.
Is it a good idea?
Perhaps, because Tweets are:
Short! (mercifully so compared to many emails)
Intimate, thanks to Twitter’s rules it is very hard to spam someone
Deniable – Email is [...]
When I practised PR, there was often a certain amount of truthiness involved in the way I communicated with media.
I hope it was pretty harmless, because what I was trying to do was to explain to media how an event, issue or product could become a story for them, even though I knew the content [...]
The big trend of my year so far has been the daily ritual of checking out my new Twitter followers. They’re coming thicker and faster than ever.
And about half of the new ones are in PR, as that industry seems to have decided that Twitter is important to their work.
Now I have no problem with [...]
Throughout the year, I have been pitched countless stories about green IT.
And a couple of weeks back, when I attended a PR training session, it was the ace in many PRs’ hands.
I didn’t fall for the bluff because in my opinion greent IT is a dead meme. Or at least a dormant meme.
I say this [...]
… but if I had the time, I would have written something like this or maybe something along these lines.
Twitter / ssharwood- ssharwood: @jdub I thought bathsit insanity was the new normal in torytown!
- ssharwood: @prestondeguise yep - new and horrible
- ssharwood: Paypal says my unsusbcribe may need 5 days to take effect. that is pathetic. yet more #paypal fail
- ssharwood: I'm predicting Abbott says something awful, polarising and offensive to many before Christmas.
- ssharwood: I drink a Berocca most mornings, but the new disposable bottle is an obscenity
- TechTarget ANZ
- Mortgage Choice adopts Google apps, pledges to “always” consider the cloud
- What if Oracle dumps Solaris on x86?
- What can storage virtualization do for your organisation?
- The best way to develop BlackBerry applications
- Analyst calls on SAP to do more with its centers of excellence
- Five cloud computing fibs
- Microsoft details cloud BI, data warehousing
- Book extract: Prioritizing security spending
- Role-based access improves applications' power
- IT exec's best practices for application consolidation include SaaS
- What I’m listening to
- The Rolling Stones – Little Queenie
- The Rolling Stones – Live With Me
- The Rolling Stones – Sympathy For The Devil
- The Rolling Stones – Midnight Rambler
- The Rolling Stones – Love In Vain
- The Rolling Stones – Stray Cat Blues
- The Rolling Stones – Carol
- The Rolling Stones – Jumpin' Jack Flash
- The Rolling Stones – Street Fighting Man
- The Rolling Stones – Honky Tonk Women
- Smart Call Podcast
- Smart Call #72 – Electrifying customer serviceSorry for the corny title for this show, but what else can one call a program in which our two interviewees come from Energex and Energy Australia? From Energex, we have Dayle Grant, the company’s Contact Centre Group Manager. Dayle joins us to explain how the company gets ready for summer, when tropical storms, extreme heat [...]
- Smart Call # 70 – Travel and analytics advance agentsOn this show, we have a look at two unusually advanced ways to improve agent performance. The first comes in our main presentation, which comes from Paul Cahill, General Manager Customer Service at Internet Service Provider iiNet, which operates contact centres in Australia, New Zealand and South Africa. Paul explains how iiNet works to build a consistent [. […]
- Smart Call #69 – Who’s the boss?In this episode of Smart Call, we ask: Who’s the Boss? And we do so in two ways. First up, we have Dr. Catriona Wallace of callcentres.net sharing the results of her firm’s annual Australasian Benchmarking Report with us. Catriona finds that call centre bosses have some happier challenges at the moment, because fewer workers are leaving [...]
- Smart Call #72 – Electrifying customer service
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