Archive for the 'Globalism' Category
I had a conversation yesterday with a colleague and, as often happens these days, the topic turned to getting more traffic for web sites.
One of my colleague’s foremost requests was for me to stop using British English in my writing, and to stop applying it to stories we source from our content partners.
The reason? “Virtualization” [...]
Throughout the year, I have been pitched countless stories about green IT.
And a couple of weeks back, when I attended a PR training session, it was the ace in many PRs’ hands.
I didn’t fall for the bluff because in my opinion greent IT is a dead meme. Or at least a dormant meme.
I say this [...]
A few months ago, a large software company invited me to the USA for one of its events. I would have flown at the nice end of the plane and been entertained grandly for the duration at a cost of $15,000-$20,000.
A couple of weeks ago, I asked the local outpost of the vendor for a [...]
I’ve just seen a deck of slides that represents Web 1.0 as companies controlling the message to the community and Web 2.0 is all about the community controlling the message.
So here’s my question: can PR and Web 2.0 co-exist?
My belief is that PR is all about helping companies control their message, the better to protect [...]
Press releases are the most predictable documents in the world.
They contain little or no news, plenty of self-congratulation, and offer little value to most journalists I respect other than for their role putting things on the record, i.e; when the CEO says something so turgid you are actually better off using the canned quote in [...]
There’s a very interesting OpEd in today’s SMH, in which the authors describe YouTube as ” home port for lip-syncers, karaoke singers, trainspotters, birdwatchers, skateboarders, hip-hoppers, small-time wrestling federations, educators, third-wave feminists, churches, proud parents, poetry slammers, gamers, human rights activists, hobbyists.”
They go on to say that they see YouTube as having a role similar [...]
There’s a fair bit of noise around at the moment about how established, quality media outlets conduct themselves online. Crikey and Media Watch have both had a go in the last few days, targeting SMH.com.au. By total coincidence, the Crikey piece seems to have been written at almost the same time as I Tweeted my [...]
I’ve been very fortunate to visit Vietnam twice in the last eighteen months and on our first visit we zeroed in on a chain of restaurants called Pho 24.
Pho basically chicken noodle soup and is the Vietnamese national dish. On the street in Vietnam you can buy a bowl for about 30 cents, but in [...]
An interesting email reached my Inbox this morning.
“Hello -
I noticed your recent post on Topic X and that My Client made your list . I would love to put you in touch with the CEO of My Client, to learn more about their technology, company story and what makes them different.
Would someone on your staff [...]
So Yahoo! has told MSFT to bugger off.
Interesting. Yahoo! has struggled for years but says it can extract more value from itself than a 60% premium bid. Just how can it now say it can turn itself around and grow this time?
Actually, I don’t think they are planning that. Anyone who has worked in a [...]