I’ve been working with the PR agency that prompted me to write about “PR Truthiness” and the results were quite interesting.
Another member of the team there was very precise in explaining what a spokesperson could and could not comment on. They’d never done so before, or certainly not with the same depth.
In one way it’s appreciated, because it is a response. I feel my file there is probably marked “MAKE SURE YOU EXPLAIN EXACTLY WHAT THE INTERVIEW IS ABOUT OR HE WILL BLOG ABOUT US!!!”
I think it misses the point, though. The previous pitch simply had too much truthiness and that’s a stain that will take some time to fade.
Twitter / ssharwood- ssharwood: At the #rightnow customer service conference on the gold coast. The "united breaks guitars" video shown as demo of need for social service
- ssharwood: New Order' "ceremony" is awesome. listening to it now reminds me of how I figured out the giutar part as a talentless teenager
- ssharwood: working late in a god coast hotel room before the right now call centre conference. not glamourous
- ssharwood: they said "pwned" on #Mediawatch teehee
- ssharwood: Nick Minchin says lefties want to de-industrlalise the world ? cuckoo ... cuckoo ... #4corners
- TechTarget ANZ
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- Chapter download: Find new value in your IT
- What I’m listening to
- Smart Call Podcast
- Smart Call # 70 - Travel and analytics advance agentsOn this show, we have a look at two unusually advanced ways to improve agent performance. The first comes in our main presentation, which comes from Paul Cahill, General Manager Customer Service at Internet Service Provider iiNet, which operates contact centres in Australia, New Zealand and South Africa. Paul explains how iiNet works to build a consistent [. […]
- Smart Call #69 - Who’s the boss?In this episode of Smart Call, we ask: Who’s the Boss? And we do so in two ways. First up, we have Dr. Catriona Wallace of callcentres.net sharing the results of her firm’s annual Australasian Benchmarking Report with us. Catriona finds that call centre bosses have some happier challenges at the moment, because fewer workers are leaving [...]
- Smart Call #68 – The geek show!This episode of Smart Call gets geeky as we talk to two IT strategists. But don’t worry that we are going to go all dry and technical on you! Instead, we have a fascinating presentation from Genesys’ G-Force about the future of customer service, from Bill Peer, a Vice President for Enterprise Architecture at the InterContinental [...]
- Smart Call # 70 - Travel and analytics advance agents
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