Archive for March, 2009
When I practised PR, there was often a certain amount of truthiness involved in the way I communicated with media.
I hope it was pretty harmless, because what I was trying to do was to explain to media how an event, issue or product could become a story for them, even though I knew the content [...]
I’m getting so many PR followers these days, and so few of them seem to do much more than open an account, that I figured it could be useful to offer some advice on how to get the most from Twitter.
So here goes!
Dont’s
Don’t lurk. Twitter has become very conversational. If you are listening, but not [...]