Archive for October, 2008
A couple of days ago, it was suggested to me that this blog expresses a hatred of PR people and that some PR people are therefore fearful of approaching me.
Hate is a strong word. So let me put on the record how I feel and why I blog.
I certainly find that many PR people make [...]
One of the things that amazes me on my podcast is how good most of the interviewees are.
I expect it from the vendors – they’ve had media training and should be able to conduct an interview.
But the majority of interviews I do on the show are with people who just happen to work in the [...]
Hey PRs. Two tips!
READ THE PUBLICATIONS YOU PITCH TO BEFORE YOU PITCH TO THEM
Note the sections they include. Form an opinion about the type of readers the book or site cultivates. This will avoid you wasting time when calling journalists with bad ideas. It will also mean you are actually delivering value for your clients [...]
Over the last week or two, I’ve had a few sad calls from young PRs.
I’ve tried to be nice but the calls have been dreadful. They go like this:
PR: Hi. I’m XXX from PR Agency YYY. I see you have a feature on topic ZZZ.
Me: Yes I do. Who’s your client?
PR: Company A.
Me: Why do [...]
Twitter / ssharwood- ssharwood: Mr 7 launched his curatorial career today with "sculptures by the bed"
- ssharwood: @ScottRhodie bother! Hope u get well
- ssharwood: Enjoying an extraordinary anniversary dinner with @elissabaxter at Neil perry's spice temple, which is full of utter win. 11 years good too!
- ssharwood: Safari is a pice of shit, doohdah, doohdah. I'd like to get rid of it, oh doohdah day
- ssharwood: I just saw a man wearing the number two headband. Should I attack?
- TechTarget ANZ
- Three ways Lean processes can improve your BPM effort
- The pain of SOHO IT
- Twelve free project management templates
- CIO: Don't attempt BPM system without mapping process flows
- Seven jobs to launch your business process management strategy
- Six mistakes that make SOA implementations fail
- Adopting agile development methodology is a stretch, but the exercise pays off
- Chapter download: Find new value in your IT
- How to pick a server virtualization vendor
- Microsoft promises easy upgrade when SharePoint 2010 beta lands late this year
- What I’m listening to
- Smart Call Podcast
- Smart Call # 70 - Travel and analytics advance agentsOn this show, we have a look at two unusually advanced ways to improve agent performance. The first comes in our main presentation, which comes from Paul Cahill, General Manager Customer Service at Internet Service Provider iiNet, which operates contact centres in Australia, New Zealand and South Africa. Paul explains how iiNet works to build a consistent [. […]
- Smart Call #69 - Who’s the boss?In this episode of Smart Call, we ask: Who’s the Boss? And we do so in two ways. First up, we have Dr. Catriona Wallace of callcentres.net sharing the results of her firm’s annual Australasian Benchmarking Report with us. Catriona finds that call centre bosses have some happier challenges at the moment, because fewer workers are leaving [...]
- Smart Call #68 – The geek show!This episode of Smart Call gets geeky as we talk to two IT strategists. But don’t worry that we are going to go all dry and technical on you! Instead, we have a fascinating presentation from Genesys’ G-Force about the future of customer service, from Bill Peer, a Vice President for Enterprise Architecture at the InterContinental [...]
- Smart Call # 70 - Travel and analytics advance agents
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